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Understanding ROI from Billboards

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What Is a 48-Sheet Billboard and Why Does It Still Work?

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Billboards vs Digital Advertising: Which Is More Effective?

Simple. Fast. Effective.

No overcomplication – just effective outdoor advertising done well.

01

Get In Touch

Tell us about your campaign goals, target areas, and budget. We’ll provide a clear, competitive quote with no hidden costs.

02

Plan & Book

Choose your locations, dates, and advertising duration – with advice from us to maximise ROI.

03

Go Live

Your campaign goes up. We can manage everything from artwork specifications to installation, with full visibility throughout.

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We’re Constantly Growing Our Network

Billboard Locations Across the UK

National billboard network with strong London weighting. High-traffic, high-impact roadside locations built around visibility.

Popular Locations

London

Manchester

Birmingham

Leeds

Liverpool

Bristol

Nottingham

Leicester

Newcastle

+ Dozens More

Common Questions

Everything you need to know about billboard advertising with Adframe. Can’t find your answer? Get in touch – we’re always happy to help.

Pricing varies depending on location, demand and campaign scale. Typical 48-sheet campaigns start from a few hundred pounds per site for a two-week period. Larger campaigns and longer bookings often unlock better value. We keep pricing competitive and transparent — get in touch for a tailored quote.

Billboards combine reach, frequency and physical presence. They don’t interrupt people – they exist alongside them, building familiarity over time rather than relying on one moment of engagement. They deliver high volumes of daily exposure at strong CPM rates compared to many digital channels. In most cases, the conversion rate needed to break even is remarkably low — particularly for local advertisers.

A 48-sheet is the most widely used billboard format in the UK, measuring approximately 6m x 3m (20ft x 10ft). It offers a proven balance of scale, coverage and cost efficiency, and remains the backbone of effective outdoor advertising. The format has stood the test of time — delivering dominance and consistency across towns and cities nationwide.

Billboards reach audiences at scale. Remember you can’t switch off, swipe past, turn over, block or pause a billboard: they are huge, unmissable and on display 365 days a year.

There are several ways in which you can do this. Some businesses like to include a dedicated phone number, website URL, promotional code or QR code on the advert to track engagement.

Other businesses like to use billboard advertising simply to boost awareness of their brand and create talkability in a target market. We can help advise on the best possible way to track your ROI.

Get In Touch

Begin Your Advertising Campaign

Simple, fast and flexible campaign setup. Tell us what you need, and we’ll come back with a clear plan.

Email Us

hello@adframe.co.uk

Call Us

020 34 88 77 55

Plan Campaign

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