Billboard Industry Insights

The adframe Blog

Stay updated on trends in outdoor advertising and the growth of our national 48-sheet network.

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Photo of 48 Sheet Billboard on Side of Road by Ad Frame
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Understanding ROI from Billboards

Understanding ROI from Billboards Return on investment is one of the most common questions in advertising, and rightly so. If you are putting budget into…
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Photo of 48 Sheet Billboard on Side of Road by Ad Frame
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What Is a 48-Sheet Billboard and Why Does It Still Work?

What Is a 48-Sheet Billboard and Why Does It Still Work? The 48-sheet billboard is one of the most recognisable formats in outdoor advertising. You…
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Billboards vs Digital Advertising: Which Is More Effective?

Billboards vs Digital Advertising: Which Is More Effective? Businesses today have more advertising options than ever before. From paid search and social media to large-scale…
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