The adframe Blog

Question 1

How much does billboard advertising cost?

Answer

Pricing varies depending on location, demand and campaign scale. Typical 48-sheet campaigns start from a few hundred pounds per site for a two-week period. Larger campaigns and longer bookings often unlock better value. We keep pricing competitive and transparent — get in touch for a tailored quote.

Question 2

Are billboards effective?

Answer

Billboards combine reach, frequency and physical presence. They don’t interrupt people – they exist alongside them, building familiarity over time rather than relying on one moment of engagement. They deliver high volumes of daily exposure at strong CPM rates compared to many digital channels. In most cases, the conversion rate needed to break even is remarkably low — particularly for local advertisers.

Question 3

What is a 48-sheet billboard?

Answer

A 48-sheet is the most widely used billboard format in the UK, measuring approximately 6m x 3m (20ft x 10ft). It offers a proven balance of scale, coverage and cost efficiency, and remains the backbone of effective outdoor advertising. The format has stood the test of time — delivering dominance and consistency across towns and cities nationwide.

Question 4

What is a 6-sheet poster?

Answer

A 6-sheet poster is a standard UK outdoor advertising size, most commonly the portrait posters you see in bus shelters and similar street displays.

Question 5

What types of outdoor advertising does Adframe offer?

Answer

Adframe offers a range of outdoor advertising options across the UK, including bus stop advertising, roadside advertising, 6 sheet advertising and 48 sheet advertising. Campaigns can also include poster advertising, street advertising, billboard advertising and high street advertising, all planned around your locations, audience and campaign objectives. Explore our outdoor advertising options to find the right approach for your campaign.

Question 6

How do billboards compare to other types of advertising?

Answer

Billboards reach audiences at scale. Remember you can’t switch off, swipe past, turn over, block or pause a billboard: they are huge, unmissable and on display 365 days a year.

Question 7

How do I measure ROI?

Answer

There are several ways in which you can do this. Some businesses like to include a dedicated phone number, website URL, promotional code or QR code on the advert to track engagement.

Other businesses like to use billboard advertising simply to boost awareness of their brand and create talkability in a target market. We can help advise on the best possible way to track your ROI.

The adframe Blog

Understanding ROI from Billboards

What Is a 48-Sheet Billboard and Why Does It Still Work?

Billboards vs Digital Advertising: Which Is More Effective?

What Makes a Good Billboard Advert?

Billboard Advertising Prices: What Affects the Cost?

Outdoor Advertising UK: A Simple Guide for Businesses

Bus Stop Advertising: Is It Still Worth It?

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